What skills are required to design a food packaging gift box? The selection of color, box shape, material, and craftsmanship should all be taken into consideration. The manufacturer will analyze the content for you below.
Product information is to inform consumers of the items being packaged, the color is to target the consumer group and whether they are for holiday use, the box type, material, and craftsmanship are to make the gift box look more high-end, atmospheric, and upscale.
In the style of gift packaging design, emphasis is placed on a natural, friendly, simple, healthy, and environmentally friendly aesthetic consciousness. As a gift packaging design, it is not limited to circulation and display in the market and shelves, but can also intervene in people's social relationships and life details. Gifts have emotional communication and hand circulation characteristics, which are different from the "disposable" use characteristics of general packaging. They need to have a thought-provoking connotation, refreshing charm, and make humanized design the focus.
The characteristics of packaging design are mainly reflected in practicality, aesthetics, economy, innovation, and relevance. There are many key points in the design of gift box packaging, and practicality is one of the basic attributes of design. The main consideration is to reflect the function and function of the product, facilitate transportation, storage, and use. It can be reflected through packaging materials, structure, shape, and patterns. Aesthetic requirements combine various factors to design packaging products that are in line with the characteristics of the times, ethnic features, and outstanding aesthetics.
Economy, on the other hand, refers to the production cost of your brand package after it has been designed. Experienced design companies usually consider this issue. Previously, when I worked at Langtao Design, the craftsmanship was indicated and there were process effect drawings. After sampling, the final product was checked and adjusted. The more craftsmanship was used and the more complex the design, the higher the cost, and the greater the product effect with less investment, which is what the brand wants.
And innovation is about being good at marking new innovations, without being detached from society and the times, and containing new creations in the surface ordinary form. Innovation is also an important point. If the packaging design is not original, it will be very troublesome when it comes to copyright issues. Comparatively, every brand does not want to have copyright disputes.
The packaging material of gift boxes is generally high-end, but attention should also be paid to environmental protection and health. It is important not to choose packaging materials that are contaminated or have irritating odors. If the gift box is to be shipped or carried over long distances, the firmness of the gift box must be considered.